Selected work
Portfolio
Work across content strategy, brand building, audience development and creative production; writing samples and articles; press mentions and interviews.
(01) — Case studies
Projects & events
01Selar Content MarketingGrew Selar from two social channels into a content engine spanning social, SEO, editorial, email, creator marketing and campaigns.Doubled the Twitter audience in six months and put 30+ articles on the first page of Google.Created Learn with Selar, turning what people were already paying attention to into lessons for people building online.02Piggyvest ExplainersCreated an explainer format for the Piggyvest blog, sitting between personality-led storytelling and SEO content.Took genuinely difficult subjects like stock lifecycles, inflation figures and the Dangote Refinery IPO, and made them clear without making them dry.Branded content that earns attention through utility.03Founders Connect ContentTurned a founder interview series into a content engine running across seven platforms.Grew Instagram from 1,600 to 28,000 followers in 20 months, and TikTok from zero to 12,000.40+ founder stories distributed; the best-performing reel reached 308,000 views.04The 20 Something NewsletterStarted as somewhere to write honestly about being in your twenties.Now 15,200 subscribers in 140 countries, and 131,000 views in the past year alone.Where I learned what makes an idea travel — and proved an audience built on writing can be commercially valuable.05HOW ITook an idea, gave it a name, a coherent visual identity, and a replicable content system.Today, there are more than 25 episodes that have amassed thousands of views on Instagram and YouTube.06Selar Creator SummitLed the execution of a virtual summit for creators across Africa twice.18,000+ registrations the first time, with 21 speakers secured and several brand partnerships.07Marketers TherapyCo-founded a space for Nigerian marketers to talk honestly about the work.Grew from 25 people in a room to 300+ across four editions, without losing the intimacy.Six community partnerships, three brand partners, and press coverage in TechCabal.08Lagos Model United NationsLed West Africa's largest student-run Model UN twice — as Deputy Secretary-General, then Secretary-General.Turned 70 delegate registrations into 212 in three weeks, raising ₦5M in the same window.136 staff mobilised across both sessions; 25 resolutions submitted to the UN Information Centre in Nigeria.
(02) — Writing & ideas
Explainers · Essays · Journals
Content writing
01The Lifecycle of a Stock02If Inflation Rate is Down, Why Is Everything Still So Expensive?03Piggyvest Makes CNBC's List of World's Top Fintech Companies 202504The Dangote Refinery IPO: An Introductory Guide05Why Are There No More ₦5 Naira Notes in Circulation?06LearnwithSelar: What We Can Learn from #SpotifyWrapped on Community Engagement07The Difference Between Content Creation and Content Marketing08How to Make Great Ads Like Airtel
Essays
(03) — Press / talks
Interviews & coverage
Interviews & talks
Press & features
01Lagos Model United Nations Conference 2024Coverage of the conference I led as Secretary-General02Marketers Therapy 3.0On creating a safe space for marketers in Nigeria03Channelling Creativity for Increased CommercialisationFeature on creative work and commerce04Wading Through the Waters of Her 20sA profile, in their Roaring 20s series